Your Guide to Clean Label™

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Type ingredients in our search bar to see if they’re considered clean label.

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Check out clean label trending data, ingredients by industry or type, and our clean label blog .

What is “clean label”?

“Clean label is a consumer driven movement, demanding a return to ‘real food’ and transparency through authenticity. Food products containing natural, familiar, simple ingredients that are easy to recognize, understand, and pronounce. No artificial ingredients or synthetic chemicals.” GoCleanLabel

WHAT INGREDIENTS ARE CONSIDERED “CLEAN LABEL”?

The list of “non-clean label” ingredients has nearly 200 items (and counting!). For information on specific ingredients, use our search bar at the top of the page.

 

WHO DEFINES “CLEAN LABEL” GUIDELINES?

It all starts off with consumer perception of “natural”. This then influences decisions made by powerful food groups— industrial, food service, and retail grocery store chains. Companies compile official lists, explicitly stating the ingredients that cannot be present in food items in their stores or restaurants. e.g. Whole Foods calls their list “Unacceptable Ingredients for Food” and Panera calls their list the “No No List”.

 

Whose Clean Label Ingredient Lists Are On Our Site?

Whole Foods, Kroger, Panera, Trader Joe’s, Aldi (SimplyNature). H-E-B list coming in 2017!

WHERE CAN I LEARN MORE?

Visit the GoCleanLabel blog for up-to-date news and articles related to the clean label industry.