The Movement

“Clean label” is forecasted to be $180 billion global market by 2020.


  • Over the past five years, the clean label global market has increased significantly.
  • Over 35% of new products in 2016 included clean label claims.

“In 2015, the market research firm, Euromonitor, estimated global sales of clean label products to be $165 billion — with North America generating $62 billion of that sales total. Packaged food is the largest clean label category at $128 billion in sales.”

Source: Food Business News


Clean Label influx – Substantiation


Click on a year to see a list of curated clean label articles:

2017                   2016                    2015                   2014                   2013                   2012